Room For Growth

Episode 
41
|
April 19, 2023
(
20
 min)

What Makes a Great Marketer in Today’s Top Firms? Feat. BilliexBilly

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Episode Description

According to a recent McKinsey report, 81% of companies don’t have an integrated MarTech stack to deliver personalized cross-channel experiences, and 76% don’t operate sprints or follow a formal Agile process. The same study cites 67% of CMOs as overwhelmed by the quantity of marketing data available.

The technical expectations for today’s marketing teams continue to rise — questions and concerns around generative AI, data science, cross-functional communication, budget cuts, and more. And on top of that, how can teams produce creative content that truly stands out from the competition? It’s a topic Billy and Billie feel empathetic toward as they look toward Q2 and beyond, discussing how the digital transformation “floodgates are opening.”

Additional Resources

Topics Discussed
  • Our spicy take on table-stakes technical and creative skills for today’s marketers
  • The benefits of reducing silos among marketing, product, insights, and engineering teams
  • Why thoughtful digital strategy is essential to surpassing consumer expectations, especially in the post-COVID era

KEEP THE GROWTH GOING
  • Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
  • Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
  • Connect with WillowTree on LinkedIn

Hosts
Billie Loewen
LinkedIn
Billy Fischer
LinkedIn
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Want to get in touch?

Is there a topic you're dying for us to cover? Or do you have a guest nomination? If so, shoot us an email.